AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series

What's reported

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a stronger gaze at first looks. Recognizing that many fans don t watch TV series when they are first made available via linear TV or streaming video, AMC Global Networks has suggested to advertisers that the [ ]

Why it matters

This story is appearing in the Entertainment feed and is being tracked across multiple outlets. We'll update this post as further details emerge from the primary source.

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Sources

- variety.com