LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
The story
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows [ ]
From the source
Variety Plus Icon Click to expand the Mega Menu Plus Icon Click to Expand Search Input Variety Plus Icon Read Next: Microsoft Gaming Changes Name to Xbox: Our New North Star Will Be Daily Active Players, Execs Say in Staff Memo Home Gaming News May 1, 2026 7:00am PT LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies Strictly Business is Variety s weekly podcast featuring conversations with industry leaders about media and entertainment
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Key names and topics in this story: LISTEN, Hollywood, Increasingly Leaning, Gaming Platforms.
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