The Morning After: Instagram will try to penalize 'unoriginal' posts

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Did Instagram put its feed slop on notice?

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News The Morning After: Instagram will try to penalize 'unoriginal' posts By Mat Smith May 1, 2026 8:02 am EST miss.cabul/Shutterstock Meta is tweaking Instagram's recommendation algorithm to, it hopes, boost "original content" for photo and carousel posts on Instagram. The company tweaked Instagram's algorithm in 2024 to penalize accounts that recycle other accounts' Reels posts, but didn't expand the same protections to photo and carousel posts at the time. (Not that I particularly noticed any difference to the churn on my Reels, personally.) Reshare accounts without "material" edits could s

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