‘This is fine’ creator says AI startup stole his art
The story
The ad comes from Artisan, the AI startup behind billboards urging businesses to "stop hiring humans."
From the source
‘This is fine’ creator says AI startup stole his art Anthony Ha 1:16 PM PDT · May 3, 2026 You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.”
It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green , the artist who created the comic, said his art was stolen.
A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “[M]y pipeline is on fire,” and an overlaid message urges passersby to “Hire Ava the AI BDR.”
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