Former Nintendo of America boss cut off Amazon's supply of Wii and DS consoles due to "obscene" demands: "I wasn't going to do something illegal"
The story
Former Nintendo of America president, Reggie Fils-Aim , claims stock pressure and "obscene" demands contributed to the company withdrawing the sale of Wii and DS systems on Amazon. Read more
From the source
Addressing guests at the NYU Game Centre lecture series , Fils-Aim reflected on pressure Amazon had placed on Nintendo for "an obscene amount of support [...] so they could have the lowest price and beat Walmart".
"At that time, just in the Americas, I was selling ten million Wiis, DS' a year. We're driving a lot of revenue," Fils-Aim said. "We had a lot of scale. And, at the time, Amazon was looking to get bigger into the video game space. Amazon's mentality back then was that they wanted to have the lowest price out in the marketplace, even lower than Walmart.
Who and what
Key names and topics in this story: Former Nintendo, America, Amazon.
Where to follow next
- Read the full piece at www.eurogamer.net
- More from our Gaming coverage
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