Prime Video is adding a TikTok-like feed
The story
Your wish for a vertical recommendation carousel has been granted.
From the source
The people have spoken, and their message is clear: Rotating a phone into landscape is just too dang hard . Amazon is the latest company to adopt TikTok-like vertical short-form video, in the form of Prime Video's new Clips feature.
The short-form video feed is a new addition to Prime Video's mobile home page. After launching as a preview feature for NBA highlights , Clips now includes "moments from movies and series across the Prime Video experience." In other words, it's a recommendation carousel... but vertical! You know, like your phone.
When you tap on a clip, your device will enter full-screen mode, where you can swipe through other vertical videos. From each one, you'll find options to watch the full content it's advertising, rent or buy it, save it to a watchlist, "like," share, and more.
Who and what
Key names and topics in this story: Prime Video, TikTok.
Where to follow next
- Read the full piece at www.engadget.com
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